Toraño – A Family Cigar Company, located in Miami Florida, needed a look for their new cigar. The 2011 IPCPR in Las Vegas (the cigar industry trade show) this July is where manufacturers debut new lines to the press and wholesalers. With only two months to the show, a box design, cigar band and logo for LOYAL were non-existent. Toraño could loose thousands of dollars in free press and exposure, returning and new smokers, and a year’s loss of future revenue in LOYAL’s launch if this brand misses the show.
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