Islands of the World Fashion Week (IWFW) debuted in Nassau, The Bahamas, November 5-8 of 2008. The event was set to showcase well-known and new designers from islands around the world while promoting cultural diversity and creativity. It was also created to draw attention to several global issues, which significantly affect island states – including the environment, environmental change, the education of youth on HIV/AIDS, and poverty alleviation.
President Owen Bethel and Vice President Tomas Frenes brought in CIHYA to design the logo, web site, web advertisement, print ad campaigns, online ad campaigns, promotional items and corporate identity.
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