08 May You Need A Vector Logo Design
Not all logos are created equal… So what sets a vector logo apart from the rest you may ask? Well, let’s start with the definition of what a vector is, shall we.
“Vector graphics are computer graphic images that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. So basically the art is made from a series of mathematical curves, and that means artwork will be crisp even when resized.”
So why does this even matter, a client may ask, all I want is a logo? Well it does matter because every commercial printer in the business of producing high quality printing, will need your logo in a vector format.
Often we start working with clients right after they got their logo design by someone else. And that is ok for the most part, although we prefer to start projects from the ground up whenever possible. But hey, inheriting art files from other designers is part of the business, right!
And now time from the dreaded client question: Why are you charging me again to recreate my logo? As with many packaging related projects, scope of work includes labels and some sort of container – and as it’s almost always the case, the designer they previously hired, just doesn’t know enough about the commercial packaging industry to proceed with the project. At this point is where we sometimes have to give the client the bad news. The logo they just got done a couple of weeks ago, yes that shiny logo, is not a vector logo.
If you’re now ready to start working with a graphic designer on your next logo design project, make sure you establish early on in the conversation, that you will need final artwork in the form of vector graphics. Any other format will ensure plenty of headaches for you down the road. So if your designer is not capable of providing vector files, head for the exit and go hire someone that will.
Getting a premium vector logo design doesn’t have to be difficult. The right graphic designer will deliver, meet and exceed your expectations. Do your homework, reach out to a couple of graphic designers that their work are aligned with what you’re trying to design. Most graphic designers have their portfolios online, interview a few, get a feel for how they articulate their process and always trust your gut feeling when hiring one.